GOAT Connected TV Advertising
Modernize Your Advertising Strategies With Connected TV
Hyper Targeted TV Advertising
- Reach your target audience in today's changing TV-viewing landscape with connected TV.
Give viewers the full-screen branding experience of TV advertising with all the benefits of programmatic.
- Generates more leads
- Builds brand awareness in a hyper-specific location
Low Financial Commitment and Specific Audience Targeting
- Gives you real time control over your own TV advertising campaign
Full Service Setup - Complete Ad / Video Design Services
What is connected TV?
Connected TV (CTV) is a TV set that is connected to the internet. This connection is made through built-in capabilities, such as a smart TV, or another device that enables a standard TV to become a connected TV (e.g. Roku, Apple TV, Firesticks, Google TV, Android TV etc.).
CTV offers the targeting of digital advertising, with the lean-back experience of television. When a consumer watches CTV, they are experiencing it in the same way they would watch linear TV—on a big screen and in the casual environment of their living room. Compared to the small mobile or laptop screen, a CTV ad is more immersive and relaxed, and typically delivers significantly higher completion rates than computer, laptop or mobile viewing.
How Connected TV Advertising Works
Connected TV consists of any type of TV that can be connected to the internet and can stream digital video at a viewer's convenience. Connected TV is a subset of over-the-top (OTT), including apps and services that don't require a subscription to traditional cable or pay-TV service.
Live or On-Demand
Viewers stream content live or on-demand to their connected TV (a smart TV) or connected TV platform (e.g., Apple TV, Roku, Fire TV, Android TV, Google TV, Smart TV etc.).
Video Ad Formats
A CTV ad appears in full screen, 100% viewable environment in real time. Formats include 15-second, 30-second, and 60-second video ads. Banner and Still ads are also available!
Premium CTV Inventory
A CTV advertising spot is purchased when the viewer matches your desired audience. GOAT MARKETING offers robust targeting capabilities and premium CTV inventory.
CTV Metrics That Matter
CTV metrics include impressions delivered, cost per completed view (CPCV), video completion rate (VCR), unique device breakdown, and view-through conversions.
What are some connected TV stats?
- Traditional "pay-TV" lost almost 5 million subscribers in 2021.
- 90% of young adults prefer the "cord-cutting" method of TV service.
- Netflix had 221.64 million subscribers worldwide as of Q1 of 2022.
- Disney+ gained 54.5 million customers less than 6 months after launching.
- Only 56% of Americans watched TV via cable or satellite providers in 2021.
- According to Statista, the number of cord-cutters in the US could hit 46.6 million in 2024.
