GOAT Connected TV Advertising - Budget Friendly Solutions For All!
Modernize Your Advertising Strategies With Connected TV
What is connected TV?
Connected TV (CTV) is a TV set that is connected to the internet. This connection is made through built-in capabilities, such as a smart TV, or another device that enables a standard TV to become a connected TV (e.g. Roku, Apple TV, Firesticks, Google TV, Android TV etc.).
CTV offers the targeting of digital advertising, with the lean-back experience of television. When a consumer watches CTV, they are experiencing it in the same way they would watch linear TV—on a big screen and in the casual environment of their living room. Compared to the small mobile or laptop screen, a CTV ad is more immersive and relaxed, and typically delivers significantly higher completion rates than computer, laptop or mobile viewing.
Connected TV Advertising - Connect Your Brand With The Future of Media!
Connected TV Advertising - a once-in-a-generation media opportunity for advertisers
183.5 MM
Households worldwide
watch their favorite shows
on connected screens
65.6%
Of Canadian Households have cut their cords to TV Access.
33.4%
Projected increase in streaming in 2024 and well continue to grow!
2.5
Average number of
connected screens per
Canadian household
And Many More...
The most connected platform in TV & Digital Available
Our campaigns have direct & priority access to the best connect tv advertising networks!
92%
Of web trafic can be
targeted through our
programmatic network
150+
Publisher relationships
90%
Of the Comscore 200
digital publishers is
accessible
2.5
Average number of
connected screens per
Canadian household
And Many More...
GOAT Connected TV Advertising Targets With The Best Data Partners!
Pinpoint targeting that leverages the best data management platforms!
150+
DMP partners
connected around the
world.
30,000
Publishers, Data
Owners, & Research
companies
4b
Audience profiles leveraged around the world. This continues to Grow!
25,000+
Audience behavioral
demo & psycho
targeting segments
And Many More...
Audience Targeting
• Demographic
• Psychographic
• Purchase + Intent
• Behavioral
• Household + Ethnic
• Retargeting Audiences
• 1st Party Data Audiences
• Lookalike Audiences
Device Type / Medium
• Web/Mobile/App Video
• Web/Mobile/App Display
• Connected TV
• Digital Audio
Timeline
• Campaign duration control
• Daily/Hourly/Flight Times
• Frequency of activation
• Auto recurrence enabled
Political Targeting
• Political ideology
• Registered/ likely voters
• Congressional districts
• Legislative districts
• Donors
• Community
involvement
One Dashboard for All Your Platforms
We will seamlessly integrate all of your online marketing efforts into one easy to use dashboard that shows detailed reporting on all of your campaigns.
We take the Guessing Game out of Your Online Marketing Results!
Standard Metrics
• Spend
• CPM
• CTR
• Impressions
• Views
• Clicks
• CPA
Downloads
• Summary Reports
• Site Lists
• Channel Lists
• Real-time Analytics
• IP Address Tracking
Additional Metrics
• Device Type
• Placements
• Ad Networks/Platforms
• Time of Day
• Day of Week
• Geo-Heatmap
• Video Engagement
Additional Support
• Retargeting Pixels
• Audience Builder
• Cross-Device Attribution
• Conversion Reporting
• Dedicated Account Team
Dont Have a Video? You Do Now!
Our CTV campaigns come complete without in-depth demographic targeting, GEO targeting, conversion tracking and best of all your own video with professional voice over!
Available Placements
Choose Them All or Customize Your Placements
CTV Video
Your video appears as a
commercial break either
before or during
scheduled programming.
Most Connected TV
inventory is not skippable.
Web Video
Your video appears in pre-roll,
intent, overlay, or interstitial
placements. Exactly how and
where your video plays will
depend on what placements
are available when we bid for
ad space in front of your
target audience.
Banner
Your creative is placed
across websites as
display banners in the
header, leaderboard
and within articles.
Audio
Get your audio ads
heard by your target
audience wherever they
are listening to digital
content online
Hyper Targeted TV Advertising
- Reach your target audience in today's changing TV-viewing landscape with connected TV.
Give viewers the full-screen branding experience of TV advertising with all the benefits of programmatic.
- Generates more leads
- Builds brand awareness in a hyper-specific location
Low Financial Commitment and Specific Audience Targeting
- Gives you real time control over your own TV advertising campaign
Full Service Setup - Complete Ad / Video Design Services
How Connected TV Advertising Works
Connected TV consists of any type of TV that can be connected to the internet and can stream digital video at a viewer's convenience. Connected TV is a subset of over-the-top (OTT), including apps and services that don't require a subscription to traditional cable or pay-TV service.
Live or On-Demand
Viewers stream content live or on-demand to their connected TV (a smart TV) or connected TV platform (e.g., Apple TV, Roku, Fire TV, Android TV, Google TV, Smart TV etc.).
Video Ad Formats
A CTV ad appears in full screen, 100% viewable environment in real time. Formats include 15-second, 30-second, and 60-second video ads. Banner and Still ads are also available!
Premium CTV Inventory
A CTV advertising spot is purchased when the viewer matches your desired audience. GOAT MARKETING offers robust targeting capabilities and premium CTV inventory.
CTV Metrics That Matter
CTV metrics include impressions delivered, cost per completed view (CPCV), video completion rate (VCR), unique device breakdown, and view-through conversions.
What are some connected TV stats?
- Traditional "pay-TV" lost almost 5 million subscribers in 2021.
- 90% of young adults prefer the "cord-cutting" method of TV service.
- Netflix had 221.64 million subscribers worldwide as of Q1 of 2022.
- Disney+ gained 54.5 million customers less than 6 months after launching.
- Only 56% of Americans watched TV via cable or satellite providers in 2021.
- According to Statista, the number of cord-cutters in the US could hit 46.6 million in 2024.
