SOCIAL MEDIA MANAGEMENT BENEFITS:
- In today’s digital age, social media is everywhere. As of January 2018, 69% of U.S. adults use at least one social media site, proving that these platforms offer a large potential reach
- Social Media Marketing campaigns effectively run by a social media management agency boost customer engagement
- Every blog post, image, video or comment you share on a social media platform is another opportunity for users to engage and react to your brand, which might result in a new client or loyal consumer
SOCIAL MEDIA MANAGEMENT STRATEGY:
- Analyze your brand’s current social media marketing program and strategies
- Perform a competitive analysis of the industry
- Determine competitors’ approaches to content and social media strategies
- Research consumer demographics and target audience
- Define your brand’s overall objectives
- Set an experienced social media manager to work with and for your company
- Schedule social media content specific to your brand’s values
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Why Should You Hire a Social Media Management Company?
The prevalence of social media has forever changed business marketing to consumers. Whether you are a small business owner or large retailer, your customers are present on social media. If you don’t communicate first hand with consumers here, your competitors will. That being said, at GOAT Marketing, our social media managers understand that it’s not always easy routinely posting and maintaining your brand’s social media presence—especially with the wide variety of social platforms in today’s society. When you have more important day-to-day tasks to tend to, it can be rather frustrating to spend so much time trying to establish your company on so many social networks.
A Professional Social Media Management Company Is Well-Equipped To:
- Work with your company to set measurable goals
- Build a social media strategy that achieves these goals, such as increased website traffic, increased sales revenue or increased brand awareness
- Manage content by creating a regular publishing schedule of your company’s posts
- Respond to followers’ comments and messages within a reasonable time frame
- Promote content by running highly-targeted advertisements across social media platforms to obtain a higher reach and generate leads
- Create an editorial calendar to plan timely marketing campaigns fitting to your brand’s voice
- Stay up-to-date with any advancements or updates to social media platforms
- Deliver a report to check if the social media marketing strategy is on track and determine ways to improve moving forward
Other than receiving more free time to manage your business, here are some of the benefits you get when you hire a professional social media management company to administer your company’s social media accounts:
1. Successfully Communicate With Consumers
Having a Chicago social media manager is advantageous to your company because they are fully equipped with the knowledge of marketing strategies, social media, its tech-savvy users, and how to advantageously promote your brand to these users. It won’t hurt to have someone promote your company while understanding Google Analytics and how to track your social media campaigns’ ROI.
2. Increase Customer Engagement
Your business’s reputation lies in how it is perceived by the public. Consistently posting relevant and targeted content is key to receiving praise from consumers about your brand. Social Media Networks have a lot of information about their users. As a result, their advertising platforms allow for in-depth audience targeting. Our advanced social media management company knows just how to decipher this information and how to tailor your brand’s message to fit customer needs.
3. Get Extra Free Time
As stated above, it’s often rare that someone is able to successfully run a business while publishing multiple posts a day or week for their brand. That’s one place Digital Marketers Chicago comes in handy. Our social media management company posts many times a day on your social media networks to establish your brand and maintain your company in the minds of consumers.
4. Build Brand Recognition
Regularly administering content to a social media platform will help your company build a community of followers. Building this active following increases audience exposure to content that gives them another reason to click to your website and go purchase your products or services. Our advanced social media management company has the skills to both develop and maintain your company’s online presence. Digital Marketers Chicago connects target consumers by engaging with followers and building an active community online through relevant content posts.
5. Increase Sales Revenue and ROI
After building a loyal following for your brand, our social media managers work diligently to convert viewers into customers. By adding calls to action in posts, determining audience demographics and needs, and managing customer care, our social media management company ensures your potential clients have an accessible route to purchase your business’s products or services. Increasing exposure to potential consumers leads to increased sales.
6. See Measurable Results
Having someone who understands how to perform effective SEO and SEM strategies, while knowing how to track your social media marketing campaigns’ ROI through metrics and analytics reports is very beneficial to your company. Whether it’s insights from Facebook, Twitter, or Instagram, our social media management company knows just how to track your company’s performance within each social network. To determine your brand’s ROI, we measure your brand’s audience growth, engagement, content reach, leads, response rate, content quality and feedback. Then, after identifying our social media marketing strategy’s success rate for your brand, we tie results back to originally stated objectives and work to use this data to come up with improvements for your social media campaign.
GOAT DIGITAL MARKETING – Social Media Management Company!
GOAT Marketing is the leading Social Media Management Company. By working with our experienced social media managers to boost your brand’s online presence, you gain the upper hand in your industry by establishing your company as a top competitor in the field.
Successful social media management is a very effective method to increase overall engagement with your brand. As an experienced Media Management Company, we make sure to consistently interact with the community and followers so that your brand is prevalent online and in potential customers’ minds. Hiring a highly-experienced Social Media Management Company like will grow your brand’s online visibility, promote customer loyalty, and increase website traffic, leading to new leads and potential customers.
